Google Acquires Digital Coupons/Incentives Platform Zave Networks To Bulk Up Commerce

Since 2006, Zave Networks has been working on digitizing coupons and loyalty rewards programs with products like Zavers. With the rise of smartphones, the market has been exploding. Today, Zave Networks takes their cause to a much bigger potential audience: Google has just acquired them. As they have announced on their site, "When we had the opportunity to join Google, we felt it was the perfect fit for our company and the perfect opportunity to rapidly drive the deployment and use of our platform to the next level."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/gkZlqPIAkUU/

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