The internet is commonly seen as a great new tool to grow your business: online lead generation is a critical area for business growth.
BD professionals in all industries understand what challenging work it can be to grow your business and get new leads. As a rule, this was done through direct mail outs, newsletters, telesales, referrals and networking. These days businesses have another procedure to add to the mix: capturing customers on line.
The key reason why online lead generation is so efficient, is that it presents your business solution to your prospective customers at the right time. Generally speaking, people will start looking on the internet for a solution to their challenge when time runs out and need to have the solution soon.
In comparison to direct mail and outbound telemarketing, this suggests that potential clients will discover your service in the precise instant they are looking for it.
If business owners want to get more leads online, it is crucial they raise their web site website traffic. Hence, it is common for companies to use Paid advertising such as Google Adwords, or long-term strategies such as Search engine optimisation to get more people to their site.
The advantage of paid online advertising, specifically, Pay Per Click (Pay-per-click) advertising like Google AdWords, Yahoo Overture and Facebook Ads, is that it can produce results straight away. As a result you can begin with this strategy right away and see an increase in web site visitors within a few hours. In comparison, a major drawback is that Pay per click campaigns generally hit a brick wall in form of the budget that is being set. Simply because there is a minimum cost per click it simply cannot be leveraged beyond that ceiling.
On the other hand, Website positioning is a longer term strategy that typically takes at least six months to show results. Even though this can be perceived as a disadvantage, it can give the business owners and operational team time to prepare the right resources to meet the higher business growth. The benefit of SEO is that it is very leveraged. Though you have a monthly budget, the longer your Search engine optimisation campaign goes on, the better your results will get. In effect a good SEO campaign will build an online lead generation machine that offers new leads day in, day out for the life of your business.
For the best results, SEO and Pay-per-click can work with each other. One example is strating out with a Pay per click marketing campaign lets you get more leads straight away. In addition, the info you collect on keywords and phrases and traffic numbers can be used in the long-term SEO strategy. When the outcomes of the SEO campaign start to show, the online marketing budget can slowly but surely be re-directed to SEO as it is more leveraged and can therefore support a lower the cost per lead.
What is most critical to keep in mind for your online lead generation is to focus on a positive return on investment (ROI), no matter which technique you decide to use.
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