Google Muscles Into Paid Discovery Of Apps With New Click-To-Download Mobile Ads

The app stores are overrun, and there's little way to get noticed until you break into the charts. So Google has just announced a new AdWords unit called "Click-To-Download" mobile ads that lead directly to iTunes and Google Play. With a similar design to Facebook's app ads, Google is reaching out its hand for a cut of the paid discovery market emerging as every company in the world goes mobile.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/7T9m1zooTTA/

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