The New Face Of AdTech Goes Consumer: Emotion Tracker Affectiva Gets $12M From KPCB, Horizon

The worlds of ad technology and consumer engagement in games and other online activities moved a little bit closer together today. Affectiva, a startup spun out the MIT Media Lab with a way of measuring emotional responses from online users by tracking their faces, is today announcing a round of funding worth $12 million. It will use the funding to take its technology, first implemented to measure the effectiveness of ads, into the consumer market. The Series C round was led by?Horizons Ventures (investment vehicle for Hutchison's Li Ka-shing and early backers of?Facebook, Spotify, Siri and more) and the?Kleiner Perkins Caufield & Byers (KPCB) Digital Growth Fund (backers of?Facebook, Twitter, Zynga, Groupon, Square, Klout, Waze, Shazam, Spotify, etc.). Some existing investors, which include WPP, Myrian Capital and the Peder Wallenberg Charitable Trust, also participated.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LIqklW-izkQ/

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