Few Japanese thinking about Ultrabooks

By Ken Y-N ( June 14, 2012 at 01:22) ? Filed under Hardware, Polls

goo Research recently conducted a survey on, for a change, not mobile phone upgrades, but computer upgrades.

Demographics

Between the 15th and 18th of May 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.3% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I am thinking of buying a new desktop ? my primary computer is my wee netbook, but our desktop is getting filled up with photos and also running short of memory due to the newer browsers being a bit more hungry. If I were to get a new portable, I?d be in the market for something netbook-sized, but that niche seems to have been squeezed out of the game by a combination of tablets, ultra-portables and over-speccing pricing themselves out of their niche.

Ultrabooks are getting heavy advertising in Japan ? the ?tra? of ?ultra? sounds like ?tiger? in Japanese, but don?t ask me why they are dancing in front of a Planet Moon of the Apes backdrop?

Research results

First of all, from the sample 380 people were thinking about buying a new computer. They were asked the following.

Q1: What kind of computer do you mainly use? (Sample size=380)

Notebook computer	61.3%
Desktop computer	34.2%
MacBook Air, Ultrabook, other slim notebook	1.1%
Other (netbook, etc)	3.4%

Q2: What kind of computer are you primarily thinking of buying? (Sample size=380)

Notebook computer	58.2%
Desktop computer	31.3%
MacBook Air, Ultrabook, other slim notebook	7.4%
Other (netbook, etc)	3.1%

Q3: After upgrading, what will you do with your old computer? (Sample size=380)

Use along with new PC	28.4%
Not use it, but keep it for now	20.5%
Throw it away	17.4%
Send it for recycling	13.7%
Sell it to a secondhand computer shop	11.6%
Put it up for auction	3.4%
Give it to a friend	2.9%
Other	2.1%

Read more on: computer,goo research

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